Frisco, a city that has grown from about 33,000 residents to over 200,000, exemplifies the rapid expansion and affordability challenges in North Texas. Located approximately 19 miles west of Princeton, Frisco's growth has spurred demand in newer boomtowns like Celina and Prosper, where homes remain more affordable.
The Dallas-Fort Worth metroplex, now the fourth-largest in the U.S. with around 8.5 million residents, continues to attract new inhabitants, adding over 100,000 people annually. In the latest Census count, Texas reported eight of the fastest-growing cities, with Celina leading the nation at nearly 25% growth in one year.
Corporate relocations have significantly contributed to this trend, with 119 moves or expansions recorded in 2025, making it the highest in the country. However, the surge in demand has led to home prices outpacing income growth. The median home price in the area is now approximately $400,000, while incomes have only risen by about 26% over the past five years. This disparity has made homeownership increasingly unattainable for many, particularly first-time buyers and younger households, forcing them to seek affordable options farther from urban centers.
