Jack in the Box has introduced a limited-time Philly cheesesteak sandwich, available in its restaurants through September. The chain’s head chef, Ciarán Duffy, recently demonstrated the preparation method to media and influencers at the company’s San Diego headquarters.
Duffy outlined specific steps for assembling the item, which includes shaved ribeye steak, onions, charbroiled peppers, and mayonnaise on a hoagie roll. He advised against aggressive handling of the bread and recommended overlapping three slices of white cheese to ensure proper melting. The sandwich is designed to be approximately seven inches long.
Natalie Neyman, the company’s senior director for product marketing and menu, stated that the new item aims to provide customers with satisfaction and value. The cheesesteak starts at $11.99. It can also be included in the Jack’s Munchie Meal, which is available during evening hours and typically costs between $13 and $16 depending on the market and whether the cheesesteak is an upgrade.
For a lower-cost option, the chain offers the Philly-Style Bonus Jack, a burger with peppers, onions, and cheese, starting at $4.99. This item can be part of the basic Munchie Meal.
The launch aligns with Jack in the Box’s 75th anniversary celebrations, which have included nostalgic marketing and merchandise. Duffy noted that the chain sought to pay homage to the classic sandwich while adding its own twist. He emphasized consistency and safety during preparation, noting that ingredients are cooked together on the flat-top for flavor integration.
