Southern Methodist University (SMU) has announced the appointment of Derek Gossler as its new Senior Associate Athletic Director for Revenue Generation. This move is part of the university's strategy to boost its competitiveness in the Atlantic Coast Conference (ACC) by enhancing revenue generation, a vital aspect of contemporary college athletics.
Gossler brings over 15 years of expertise in fundraising, ticket sales, and commercial strategy. He previously held the position of Senior Associate Athletic Director for Development and Chief Revenue Officer at the University of Wyoming, where he successfully raised cash and pledges through the Cowboy Joe Club and set records in premium seating and ticket sales.
Before his tenure at Wyoming, Gossler contributed to the U.S. Air Force Academy, achieving five consecutive years of record fundraising. His background also includes significant work at Arizona State University, where he played a key role in raising $86 million during a major fundraising effort and helped launch the men's hockey program with substantial donor support.
With his extensive experience across various athletic departments, Gossler is well-equipped to meet SMU's needs as it competes in a highly lucrative market. He aims to enhance revenue through innovative approaches and strengthen connections with fans, supporters, and corporate partners. As SMU works to elevate its athletic programs nationally, Gossler's hiring underscores a commitment to ongoing revenue growth as the Mustangs transition into the ACC.
Specific plans for revenue generation at SMU have yet to be announced.
