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Five Sheridan Series and 3,850 Jobs: North Texas' Film Economy Grows

Fort Worth's film sector is expanding significantly, with major productions boosting the economy.

Dexter Doyle

July 21, 20261 min read

A film production base camp at dusk with a North Texas skyline behind it - illustration, Jake Team LLC
A film production base camp at dusk with a North Texas skyline behind it - illustration, Jake Team LLC

Fort Worth has been evolving into a notable production hub over the past decade, a trend now supported by state policy. Senate Bill 22, effective September 1, 2025, allocates approximately $1.5 billion over ten years to attract film and television work to Texas, offering rebates of up to 31 percent for productions that primarily shoot in the state and employ local crews.

The impact of this initiative is particularly visible in Fort Worth, where five series from producer Taylor Sheridan are currently being filmed, including the second season of "Landman" and a "Yellowstone" spinoff. The Fort Worth Film Commission reports that the second season of "Landman" alone has employed over 3,850 individuals across various roles.

The cumulative economic impact of film production in Fort Worth has surpassed $700 million since 2015, with large productions spending around $100,000 daily on local services.

Local officials, including Fort Worth Mayor Mattie Parker, have actively supported these incentives in Austin, aiming to integrate film production with other industries in the region. Recent productions have utilized locations across North Texas, highlighting the extensive reach of this growing sector.

Companies are now establishing permanent operations, with Red Productions and Hillwood planning multiple sound stages, indicating a long-term commitment to film production in the area. This new law provides the stability necessary for production companies and local workers alike.

Plano is about 16 miles southwest of Princeton.

Sources

https://www.nbcdfw.com/news/business/texas-film-incentives-production-surge-fall/3891266/

https://www.fox4news.com/news/sheridan-texas-law-fort-worth-film

https://www.keranews.org/arts-culture/2025-06-23/a-1-5b-investment-in-texas-film-industry-has-become-law

https://gov.texas.gov/film/page/incentives_overview

https://fortworthweekly.news/article/fort-worth-north-texas-film-boom-2026

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Dexter Doyle

Dexter Doyle reports on local business, new openings, and economic development in Princeton.

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